Creative Concepts and Imagery Development
Led the design team in developing Arch MI's 2016 Fall marketing campaign, provided art direction for developing imagery for high profile national campaigns through the usage and planning of a moodboard, taught designers basic Photoshop, Illustrator and InDesign skills and fundamental design techniques. I put together potential visual assets through my research to set the vibe, tone, and visuals to communicate the foundation of the work.
Each concept is developed in pairs with a theme to support the backbone of the message. After developing the main image via creative photo manipulations, I worked on the typography and layout to stylize in a way that both compliments the graphic and provides visual hierarchy.
Concept Exploration
Arch MI's Animal-themed RateStar Campaign (2017 GDUSA and Marcom Award Winning)
